Developing a curriculum based on an “outcomes-based education” paradigm presents the opportunity to demonstrate how a program of study is of value to business graduates. However, without taking the wider socio- political context of the program into account, a suitable curriculum can be developed which fails to demonstrate value. The first part of this paper reports on the progress of a project that aimed to develop educational outcome statements for an Information Management major in an undergraduate degree offered by an Australian Business School. Using concepts derived from Actor-Network Theory, the project is then examined in terms of how a variety of competing interests might be aligned into a stable network. This analysis contributes to the IS discipline through suggesting alternative strategies for raising the profile of the discipline within the wider community.