This paper reports on an evaluation of three compelling theories of communication media, based on the evidence of an intensive longitudinal Action Research project. The three theories of Media Richness, comprising relationships to social influence and media choice theories, Media Genre, and a media theory posited by Marshall McLuhan, all find support of some sort in the research evidence. This paper then attempts, through dialogue, to find similarities and comparisons between these theories, using examples of data from the research project.
Wellington, Robert, "Making Sense of Electronic Communication: Media Richness, Media Genre, and Marshall McLuhan" (2005). ACIS 2005 Proceedings. 57.