It the mid 1990s many corporate executives realised that websites might influence companies’ image immensely. Nowadays it is evident that in e-business environment this influence is becoming more visible. Furthermore, the companies’ perceptions of the importance of the customers’ impressions of web sites play a vital role in a company’s success. In this paper we investigate the change of the perceptions of company’s image after visiting and evaluating their web sites; and the influence of particular features of a web site such as the intuitive URL, intuitive keywords, use of Meta tags and frames, etc., on a company’s image.
Kuzic, Joze and Prananto, Adi, "Web Site's Findability and Company's Image" (2004). ACIS 2004 Proceedings. 117.