This study investigates the nature, extent and benefits of e-business adoption by Australian wineries. Exploratory and confirmatory data has been collected in a pilot study using semi-structured interviews with several wineries. A survey of all Australian wineries will follow. The data will be analysed to: 1) determine the nature, extent and benefits of e-business adoption by wineries; and 2) identify significant factors that currently influence e-business usage by wineries. Contributions to theory are expected in the areas of adoption and diffusion of e-business, and to practice with regard to strategic directions involving e-business.
Roberts, Barbara and Fitzgerald, Edmond, "An investigation of e-business use by Australian wineries" (2003). ACIS 2003 Proceedings. 18.