Websites promote or provide information about products, and are the portals through which most electronic transactions are conducted (Singh and Dalal, 1999; Kowtha and Choon, 2001). Nowadays many universities offer e-Commerce/e-Business degree programs (Swatman and Chan, 2001), with information embodied in associated websites. It is less clear whether e-Commerce techniques are utilised by universities at these sites for selling their educational “products” – degree programs. In this paper we apply Ho’s framework for evaluation of websites (Ho, 1997) to review e-Commerce/ e-Business program websites in Australia and Hong Kong SAR1, and suggest ways in which universities could make better use of e-Commerce techniques for their own portals.
Chan, Elsie and Swatman, Paula, "Web content and design - a review of eCommerce/eBusiness program sites" (2002). ACIS 2002 Proceedings. 99.