With the advent of Wireless Application Protocols (WAP), location technologies have gained sudden importance. These location technologies combined with wireless devices (or commonly known as mobile devices) assist organisations to locate and precisely identify individuals. While the technology is a boon to instant marketing, certain implications associated with security and privacy has been questioned in recent weeks. This paper provides a discussion on the type of location technologies used in a wireless application domain, their influences in terms of identifying individuals and associated applications, and the implications in the uptake of electronic commerce.